Measure the performance based on what campaign objective you set up. So don’t just globally target all your ideal customers on the same campaign, but create different campaigns for different locations. LinkedIn will probably spend all your budget on the cheaper countries if you target both in the same campaign. Some target groups and countries might be more expensive than others, but if you have done your initial targeting right, you’re guaranteed to get your offer to the right kind of profiles.Ī good tip is to create different campaigns for more expensive countries and separate them from those in less expensive countries. Anything that can be really useful, especially B2B companies. You can target specific companies, titles, people with specific skills, industries, etc. CPM (cost per 1000 impressions): $33.80Īdvertising on LinkedIn is a bit more expensive than on other social platforms, but the targeting features are worth it.Global averages on LinkedIn advertising are: Talk about your message going through! How much do LinkedIn Ads cost For sponsored messaging and conversation ads-which are no longer available in Europe-a good average CTR in our experience was about 60%, and in some very good cases nearing up to 100%. What we’ve learned, though, is that when you hit the right audience and can provide them with something valuable, it’s easy to get CTRs to at least 2%. But for traffic campaigns, LinkedIn states that the average is about 0,5%. CTR will probably be lower if you’re looking to generate brand awareness. Many companies simply don’t do this exercise. Make it simple and easy to understand so you’re sure your message gets through. Don’t use jargon or big words that make it harder to understand your message. For example, we’ve concluded that it’s always better to use people’s faces in ads-it tends to draw attention.Īlso, try to simplify your message. If something is a bit off, we analyze why this happened and then learn something new. We also do weekly reviews and constantly check what is going on in my campaigns and how the numbers are. We also use many conversion campaigns where we want the target audience to take action-usually leave their email or even book a meeting. Generally, we like to drive targeted audiences to my site with traffic campaigns and then retarget and make lookalike audiences on less expensive sites, like Facebook or Twitter. If your goal is to drive people to your website, the amount of people who have visited your site is the measure of success. Create brand awareness ads if you want to make your brand more known in your target group. How to measure the success of a LinkedIn ad If you’re testing multiple ad options, LinkedIn usually optimizes toward the best-performing ads. In a campaign, you can have multiple different ads. You can do audience targeting and budgeting on different campaigns separately. In a campaign group, you can have multiple different campaigns that have different objectives. The key here is to decide how you want to organize your campaigns and stick to it, so you don’t get lost once you have a ton of active campaigns. It’s up to you how you want to create your campaign group hierarchy. Or, if you have multiple different products or offerings, you can split the campaign groups between them. For example, if you advertise to different countries, your campaign groups could include ads to only those regions. You can set up your campaign groups however you want. The campaign manager is divided into three different tiers: Get started with our LinkedIn Ads Looker Studio dashboard How to set up ads on LinkedInįirst you need to set up your LinkedIn Campaign Manager and connect it with your LinkedIn company page. And that’s why we’re here to help you get the best bang for your buck spent on LinkedIn Ads. So why are we still using LinkedIn Ads when CTR is rarely over 1%, and CPC easily goes between $4 and $8 or even more? Cause it’s still one of the most important social media advertising platforms. And you’re probably spending a ton of your ad budget on them, too, just like most B2Bs who are estimated to spend almost $2 billion this year in LinkedIn display advertising alone. If you’re running ads on social media, chances are, you use LinkedIn Ads.
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